Articles on app analytics — AppMetrica

Monitoring and improving churn rates is especially important for subscription apps since your revenue directly depends on how many users re-subscribe and continue using your app. Simply put, the lower your churn rate, the more potential revenue you will get from subscriptions.

As mobile devices become more and more prevalent, so does mobile app fraud. The increasing complexity of mobile devices also makes it harder to detect fake installs, clicks and impressions. How can advertisers protect themselves from losing money to fraud?

In 2021 Apple released iOS 14.5. In the new version of iOS, requirements for the privacy of user data have been seriously increased. Now developers can use the attribution system developed by Apple — SKAdNetwork.

SKAdNetwork is a serious compromise between concern for personal data and care for the needs of developers. On the one hand, it is important to allow users not to tell too much about themselves and their in-app behavior. On the other hand, it is important to allow owners of games and apps to evaluate the effectiveness of advertising campaigns. AppMetrica helps developers interpret Conversion Value model values.

The release of iOS 14.5 is dramatically changing traditional approaches to mobile app promotion and analytics. In this post we’ll answer questions about how Apple’s new rules will affect the market and show you how to make this shift with minimal pain.

AppMetrica tracking has a new traffic source available. The service now provides attribution data for Apple Search Ads campaigns. To start tracking traffic from Apple Search Ads, activate the iAds Framework and update the AppMetrica SDK to the latest version.

Tracking URLs are mainly used for monitoring paid installs and evaluating the performance of advertising partners. But ads aren’t the only place where users find download links — other traffic sources include social networks, blogs, and promotional websites.