Acquisition starts here

Base effective ad optimization on traffic insights with AppMetrica analytics

Free and unlimited

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6 reports for performance analysis

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Advanced tracking setup

Tracker

Get closer
to conversion

Ramp up growth by measuring ad effectiveness. And picking your best traffic sources with detailed new user behavior reports.

Solution for iOS measurement

Take full advantage of SKAdNetwork

Measure ad effectiveness and new user value with SKAdNetwork attribution and flexible conversion value settings

Traffic attribution

Free and easy ad tracker

Attribution by device ID, referrer, and probabilistic matching

Attribution window customization

Flexible postback 
configuration

Tracking links, deeplinks, 
and smartlinks

Remarketing

Stay in touch with your 
audience

Reduce acquisition costs by bringing back valuable users.
And send relevant offers to the ones already with you

Hundreds of integrated traffic sources

Traffic insights

Make data-driven marketing decisions

Find traffic insights in AppMetrica reports

Monetization analytics

Customize the communication with the audience overview

Engagement and retention

Evaluate source impact based on retention rate and cohort analysis.

Funnels

Explore the user flow, from registration to purchase.

Push campaigns

Use push notifications to increase your retention rate and motivate users to take targeted actions.

Audience overview

Customize the communication with the audience overview

Build data-driven marketing with traffic insights from AppMetrica