Supercharge app metrics with data insights

We are using AppMetrica as our main MMP for attribution and advertising purposes in the marketing field. It is a great tool for data analytics. We improved our business a lot after using this.

AppMetrica is an important contributor to our business efficiency. It’s the fastest analytics tool we’ve ever used: installs are visible just a few minutes after we launch user acquisition campaigns and it helps us tremendously to save marketing budgets as we can quickly turn off ad channels with negative ROAS or decrease bids. AppMetrica is also a good tool for tracking key product metrics like engagement, retention, revenue. Crash reports in real-time are also helpful.

AppMetrica is our main analytics and user acquisition tool. We actively use product reports to analyze how new features and UI changes impact our app business performance. AppMetrica is also our main tracker as it is integrated with most popular advertising networks and is easy to use.

As most apps we started with Google Firebase which was good for basic product data but as we grew and introduced subscriptions in our service, we needed a more sophisticated but affordable analytics tool. AppMetrica is now an integral part of our product analytics. It is a cost-efficient way to organize comprehensive analytics for our apps. We find UI really user-friendly. As we are a subscription-based service, we value Funnel reports a lot as they help us identify user drop-offs on the way to subscriptions.