Ad monetization: Analyzing ad revenue with AppMetrica

Are you using the monetization analytic to its full potential? In this article we explain how you can leverage ad revenue data in different AppMetrica reports to get a full picture of how well you’re monetizing your app.

What do you get by transmitting ad revenue data to AppMetrica?

Find the product features actually driving ad monetization
Evaluating overall profitability of your ad monetization strategy
Pinpoint the ad blocks, formats, and screens delivering the best results
Evaluate user acquisition by identifying the partners making you the most money and analyzing their traffic
Find the most profitable user segments

If you want to grow your mobile app, analyze user behavior and acquire top LTV traffic, it’s crucial to rely on accurate data for all your product and marketing decisions.

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Basic Ad revenue Metrics you can Track with AppMetrica:

The Revenue report features different in-app ad impressions (ad revenue):

Ad revenue events — the number of ad impressions that generated revenue
Ad revenue — total ad revenue
Ad ARPU — average ad revenue per user
eCPM — revenue per thousand impressions
User with Ad revenue — the number of users with Ad Revenue events
Ad Revenue events per user — the ratio of the number of Ad Revenue events to the number of users

Check documentation to read through the complete list of metrics or head right over to the interface.

Use multiple metrics to analyze in-app monetization, grouping data by ad network, placement, and ad type. You can also combine ad revenue data with revenue from in-app purchases to see the distribution between monetization categories and get a clear idea of overall monetization strategy.

Let’s see how you can leverage the revenue data to improve your app performance.

Pinpoint the most profitable ad blocks, formats, and ad networks

This feature helps compare revenue across multiple cross sections, telling you which are the most profitable.

To take one example, the ad network group shows you revenue across ad networks. Ad Placement name looks at revenue by placement, while combining Ad Type and Ad Placement name shows you the revenue generated by different ad types in each placement.

You can also evaluate campaign monetization with ad revenue segmentation and customize reports using preset payload parameters.

Find the most profitable user segments

Calculate user LTV across segments with ad revenue or other monetization streams.

Go to Cohorts report and choose Metric Ad Revenue.

Find the product features actually driving ad monetization

Identify the steps where you’re seeing funnel drop-off, also pinpointing the mechanics pushing users to watch rewarded videos. If you improve those steps and mechanics, you can get more views and boost revenue.

The Funnels report will provide you with this information.