Get to know your users

AppMetrica helps you find insights about your audience
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User profiles
AppMetrica: Your app’s CRM
Build complete audience knowledge with segmentation based on profile data or dive into individual users with profile cards.
Digital environment
Leverage the complete digital environment
Consider actual user device parameters using AppMetrica technical reports when developing and testing your apps.
Test every aspect of AppMetrica
Push campaigns
Build personalized communications for segments based on user profile data.
Push campaigns
Build personalized communications for segments based on user profile data.
Product analytics
Grow your product, measure feature popularity among user segments, and find funnel drop-off.
Revenue analytics
Track app revenue by audience segment, player, and loyalty program.
Install attribution
Use paying user data to launch new attraction and reengagement campaigns.
Crash and error reporting
Get instant notifications and technical details about crashes.