Offers report

The Offers report shows key metrics for product scenarios with standard offer events. You can use this report to analyze the offer checkout funnel, end‑to‑end conversion, and revenue across various dimensions.

To collect offer statistics, set up reporting standard offer events in your app.

What you can do with this report

• Evaluate the performance of your offer checkout funnel.
• Identify conversion bottlenecks at every funnel stage.
• See the breakdown of successful, rejected, and pending offers.
• Review revenue from successful offers.
• Compare how different offer types perform.
• Evaluate revenue potential across product offers.
• Analyze conversion rates by benefit type.
• Evaluate the performance of placements.
• Identify drop-off points in your product scenarios.

General settings

Choose the time period and audience segment. By default, the report shows data for the week grouped by days. The time in the report is the beginning of the session on the user's device in the time zone specified in the app settings.

Using segmentation you can pull out specific users and compare data from different periods and segments.

You can set up dimensions and metrics in the report.

Configuring a chart with a choice of metrics

On the chart you can select multiple metrics at the same time if they have the same units. If a metric is not available in the list (its name is written in gray), it means that it has a different unit.

Selecting dimensions and metrics

The report contains metrics grouped into dimensions.

To set up dimensions and metrics:

1. Click the buttons Dimensions and Metrics.

2. In each window, add dimensions and metrics you want to use to build the report.

3. Configure the order of metrics and dimensions.

   The order of metrics determines the order of columns, the order of dimensions determines the nesting of rows in the table.

To restore the default metrics, dimensions, and settings, click Reset.

Dimensions

Audience

• Operating system.
• Full operating system version.
• Gender. Determined heuristically using Crypta technology. If the prediction accuracy is insufficient , it takes the Undefined value.
• Age intervals. Determined heuristically using Crypta technology. Possible values: <18, 18-24, 25-34, 35-44, 45-54, ≥55. If the prediction accuracy is insufficient, it is Undefined.

Geography

• Continent.
• Country.
• District.
• Region.
• City.
• City size.

Offers

• Offer ID. Offer ID.
• Product offer ID. ID of the product offer.
• Product ID. Product ID.
• Offer type. Offer type based on received values.
• Benefit type. Offer benefit type based on received values.
• Impression source and screen.
• Referrer type. Type of source that referred the user to the offer.
• Screen name. Name of the screen where the offer was shown.
• Referrer ID. Traffic source ID.
• Step type. Step type in a product scenario.
• Checkout step value. Step value in the checkout product scenario.
• Offer event type. Type of offer-related event.
• Offer status. Possible values: success, declined, pending, cancelled, expired, and fail.
• Currency. Offer currency.
• Offer with no amount. Indicates that the offer lacks a numeric amount.
• Parameter. Individual parameter of an offer.
• All parameters. All offer-related parameters.
• All parameter values. All values for the offer parameters.

Event date

• Day.
• Week.
• Month.

App

• Version.
• Build number.
• Bundle ID.

Profile attributes

System

• Country.
• District.
• City.
• Version.
• Build number.
• ID.
• SDK version.
• Operation system.
• Operating system version.
• Manufacturer.
• Model.
• Device type.
• Screen resolution.
• Locale.
• "Root" status.

Install

• Day.
• Week.
• Month.
• Trackers.
• Partners.
• Attribution source.
• All parameters.

Custom

In the application, you can set up your own profile attributes.

Metrics

Structure with groups and nested values:

Offers, events

• Offer events.
• Offer events of the selected type.
• Offers with the selected result status.
• Share of offers with the selected status.
• Successful offers with no amount.

Offers, users

• Users.
• Users with an offer event of the selected type.
• Users with an offer in the selected status.
• Offer events of the selected type per user.
• Offers with the selected status per user.

Offers, event conversions

• Impression-to-checkout-start conversion.
• Checkout-to-success conversion.
• Impression-to-success conversion.

Offers, financial metrics

• Revenue from offers.
• Average order value (AOV).
• Revenue per offer impression.
• Average revenue per user.

Handling the pending status

Events remain in the pending status until the S2S integration is ready. You can view the share of pending events directly in the report.

When an S2S event in the pending status is ready, it's updated with a final status success or declined.

End-to-end conversion is calculated only for success events.

Data export

You can export data from a report.

In the upper-right corner click and select the action:

• Export full report in CSV to export data from the table in CSV format.
• Chart → CSV to export data from the chart in CSV format.
• Chart → PNG to export chart images in PNG format.
• Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API.
• Copy table API request — Displays the query text for exporting data from the table using the Reporting API.

You can use this query to build your own dashboard or create automated data export scripts.

Learn more

• Offer events in product scenarios: See how to set up offer event reporting in your app.

If you didn't find the answer you were looking for, you can use the feedback form to submit your question. Please describe the problem in as much detail as possible. Attach a screenshot if possible.

Contact support Suggest an improvement for documentation